HIAS FIGHTS CLUTTER AND FRAUD THROUGH ARCHIVAL
Updated: Sep 28, 2021
It's easy for an organization to find itself managing dozens of live donation pages - especially after a busy year-end fundraising season.
HIAS took proactive steps to manage its donation pages to address the issues of having to replicate updates across all donation pages while recognizing that the more live donations that exist, the more opportunity there is for credit card fraudsters to attack.
Step 1: By running a data report (Data & Reports > Data) HIAS identified those donation pages that received donations in the last 90 days.
Step 2: HIAS closed inactive donation pages that hadn't recently received a donation and re-directed them to an active donation page. The link to the active page contained a tracking parameter to track these re-directed gifts.
Now there are fewer donation pages that need updating when a change is required and there are less donation pages floating around the web waiting to be targeted for fraud.