Updated: Oct 1
When fraudsters test stolen credit cards on donation pages, they create thousands of fake email addresses.
Testing stolen credit cards on donation pages clutters your database and hurts your sender score. Take proactive steps to squash those fake addresses in your database, while also rooting out spam traps, by using an email verification tool like ZeroBounce or TowerData.
SOS Children's Villages' thoughtful approach to list hygiene includes using ZeroBounce to analyze the health of their list and identify traps or fake addresses. After recently completing a review of the file, we were able to tag email addresses and create a strategy for suppressing or removing problematic individuals. Their strategy has led to an overall improvement in sender scores and deliverability.