01 / OUTREACH
Strengthen your engagement over email and social by gaining new insights into your supporters. Profile and segment audiences to incorporate conditional content into your efforts and personalize the relationship with supporters. Use marketing automations to welcome new friends and reactivate the old.
02 / ADVOCACY
Benefit from our experience mobilizing citizens to influence policy makers at the local, state, national, and international level. Leverage email, social, phones, and paid services to make your supporters' voices heard. Coordinate online efforts with lobbying and communications tactics through tele-townhalls, letter-to-editor campaigns, and more.
03 / FUNDRAISING
Successful fundraising relies on strong relationships with donors. Emphasize the breadth of your work and your victories. Give donors a sense of ownership in your organization. Use data to present custom ask strings and content based on their areas of interest. Test messaging to maximize the number of gifts, recurring donations, and amounts.
CONTENT THAT CONNECTS
Email | Donation Page | Advocacy Page | Social Media | Autoresponders | Social Share | Production | List Segmentation | A/B Testing | Conditional Content / Personalization | Reporting | Troubleshooting | Facebook Advertising | Facebook Dynamic | Facebook Lead Forms | Instagram Ads | Google Ad Grant Ads / Management | Google Search Ads
STRATEGY THAT DELIVERS
Advocacy Legislation Monitoring + Selection / Policy Maker Targeting / Grassroots Messaging | Fundraising Messaging / Goal Setting / Donor Status Tracking | Digital Advertising | List Engagement / Deliverability / Acquisition
TRAINING THAT SUSTAINS
CRM | Marketing Automation | Advocacy Tool | Reporting | Donation Page Creation | A/B Testing | Next Suggested Gift Strings
DATA THAT INFORMS
Import | Export | Profile Creation | Reporting | Integration Support | Database Fields | Subscription Management | Fraud Detection / Prevention | Troubleshooting | Next Suggested Gift / Conditional Content | Custom Autoresponders + Notifications | Tracking Parameters / Origin Source / Attributes | Social Media Settings | A/B Testing | One-Click Donation | Reporting